Think about your favorite brand. A favorite sports team, a favorite actor…favorite musician or favorite car. Then think about why it’s a favorite of yours and how it became one. Most likely there’s an experience tied to memory that you either watched, listened to, or even took part in that cemented it’s place in your heart. This is what successful brands do — tie themselves to an emotion, a perceived value that you’ll get only from them. From sportswear to rock bands and everything in-between, it’s completely natural for people to be loyal. The key factor though, outside of the emotional connection is STILL the reason they became loyal in the first place. In support of the blind love someone might have for Tide Detergent, they actually use it to wash their clothes. The empirical use is still there. But what happens when it’s not?
(Source: matt-eroffact)@10 months ago with 18 notes